Terms of Services

Last Updated: 1-March-2026

These Terms of Service (“Terms”) govern access to and use of the GFX Enterprise platform, products, and services (“Services”) provided by GFX Enterprise (“GFX,” “we,” “us,” or “our”).

By accessing or using the Services, the customer entity (“Customer,” “you,” or “your”) agrees to be bound by these Terms.

1. Scope of Services

GFX Enterprise provides AI-native enterprise infrastructure including, but not limited to:

AI Core models
Agentic intelligence systems
Conversational engagement systems
Commerce orchestration
AI-native webstore deployment (where applicable)
Enterprise-grade private cloud infrastructure

Services may be delivered under Engage, Commerce, or Platform deployment models as defined in the applicable Order Form or Agreement.

2. Eligibility

The Services are intended for enterprise customers and authorized business entities. By entering into this Agreement, you represent that:

You are authorized to bind your organization.
You will use the Services in compliance with all applicable laws and regulations.

3. Deployment & Infrastructure

All GFX Enterprise deployments operate on dedicated or logically isolated private cloud environments, unless otherwise agreed in writing.

Customer acknowledges that:

Infrastructure configurations are defined in the applicable contract.
Multi-region deployment, SLA tiers, and custom infrastructure may be subject to separate agreements.
Infrastructure modifications outside standard configuration may incur additional charges.

4. AI Systems & Agentic Operations

GFX Enterprise provides AI-driven systems configured for enterprise use cases.

Customer acknowledges:

AI outputs are probabilistic in nature.
Customer remains responsible for reviewing critical outputs before operational decisions.
AI systems are designed to assist, not replace, human oversight.

GFX does not guarantee specific business outcomes unless contractually agreed in writing.

5. Customer Responsibilities

Customer agrees to:

Provide accurate product, catalog, and operational data.
Maintain compliance with applicable consumer protection and commerce laws.
Ensure lawful usage of AI-generated outputs.
Maintain proper governance over end-user interactions.

Customer is solely responsible for:

Pricing decisions
Inventory accuracy
Regulatory compliance
End-customer contractual obligations

6. Data Ownership & Usage

6.1 Customer Data

Customer retains ownership of all data provided to GFX, including:

Product data
Customer interaction data
Transactional data

6.2 Data Processing

GFX may process data solely to:

Deliver Services
Improve system performance
Ensure security and reliability

Unless otherwise agreed, GFX will not sell or disclose customer data to third parties.

6.3 AI Model Training

Customer-specific data will not be used to train generalized public AI models without explicit written consent.

7. Security & Compliance

GFX implements enterprise-grade security controls including:

Role-based access control (RBAC)
Secure authentication
Data isolation
Logging and audit capabilities

Customer remains responsible for internal access governance and regulatory compliance within its organization.

8. Confidentiality

Both parties agree to maintain confidentiality of:

Business information
Technical architecture
Pricing terms
Proprietary materials

Confidential information shall not be disclosed without written consent unless required by law.

9. Fees & Payment

Fees are defined in the applicable Order Form.

Unless otherwise agreed:

Subscription fees are billed monthly or annually in advance.
Usage-based overages (AI tokens, storage, bandwidth, API calls) are billed in arrears.
Late payments may incur interest or service suspension.

All fees are exclusive of applicable taxes.

10. Intellectual Property

GFX retains ownership of:

Platform software
AI Core architecture
Agentic systems
Underlying infrastructure designs

Customer retains ownership of:

Its brand assets
Product data
Customer data

No transfer of intellectual property occurs except as expressly provided in writing.

11. Service Availability & SLA

Service levels may be governed by a separate Service Level Agreement (SLA).

GFX does not guarantee uninterrupted or error-free operation unless expressly stated in a signed SLA.

Scheduled maintenance may occur with reasonable notice.

12. Acceptable Use

Customer agrees not to use the Services to:

Violate laws or regulations
Infringe intellectual property rights
Disseminate harmful or misleading content
Attempt unauthorized access or reverse engineering

GFX reserves the right to suspend Services for violations.

13. Limitation of Liability

To the maximum extent permitted by law:

GFX shall not be liable for indirect, incidental, or consequential damages.
Total liability shall not exceed fees paid by Customer in the preceding 12 months.

Nothing in this clause limits liability for fraud or willful misconduct where prohibited by law.

14. Indemnification

Customer agrees to indemnify and hold harmless GFX from claims arising out of:

Customer content or data
Regulatory violations
Misuse of AI outputs
Breach of these Terms

15. Term & Termination

These Terms remain effective for the duration of the subscription.

Either party may terminate:

For material breach with notice and cure period
As defined in the Order Form

Upon termination:

Access will cease
Customer data will be returned or deleted as agreed
Outstanding fees remain payable

16. Governing Law

These Terms shall be governed by the laws of [Insert Jurisdiction].

Disputes shall be subject to the exclusive jurisdiction of courts located in [Insert Location].

17. Amendments

GFX may update these Terms from time to time. Material changes will be communicated via official channels.

Continued use of Services constitutes acceptance of updated Terms.

18. Entire Agreement

These Terms, along with the applicable Order Form and SLA, constitute the entire agreement between the parties.